Document Type

Article

Publication Date

1-1-2019

Publication Title

Politics and Governance

Abstract

We explore the relationship between ballot measures on issues salient to Millennials and their turnout in presidential and midterm elections. Both scholars and observers in the media have worried about decreasing levels of citizen participation, particularly among young voters. We demonstrate that one way to engage Millennials into traditional forms of political participation is through ballot measures that focus on issues salient to their generation (marijuana liberalization and higher education reform). We show that not only do these measures increase Millennial voting, but they erase difference in turnout levels between Millennials and older generations. This effect is primarily concentrated in low-turnout contexts such as midterm elections, indicating that these measures may be playing a similar mobilization role in midterm elections as presidential campaigns do in turnout out low-propensity voters.

Keywords

Ballot measures, Direct democracy, Generation, Millennials, Political behavior, Turnout, Voting

Volume

7

Issue

2

First Page

198

Last Page

212

DOI

10.17645/pag.v7i2.1885

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Rights

©The Author(s), 2019.

Comments

Archived as published. Open access article.

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