Effect of entertainment media depictions of social workers on public opinions about social work as a profession
School for Social Work
Mass media and social service, Social service-Public opinion, Social workers-Public opinion, Social cognitive theory, Social work profession, Media, Entertainment media, Public opinion, Media effects
This study explored the effects of entertainment media depictions of social workers on public opinions of social work as a profession. Specifically, this study focused on the power of short clips depicting a social work character to influence participants’ views of social work as positive or negative and the social desirability of social work as a profession. One hundred and nineteen participants viewed a short video clip, which included a positive, negative, or no depiction of a social worker. Participants then completed a survey assessing positive or negative attitudes towards social workers and the desirability of social work as a profession. The video clips were found to have no significant influence on participants’ responses to the survey. Participant responses on the positive/negative subscale were found to be significantly more negative than neutral, and participants aged 18-40 years were found to be significantly less likely to see a social worker if they wanted therapy
Spear, Abigail R., "Bless your heart but hide the children : the effect of entertainment media depictions of social workers on public opinions about social work as a profession" (2016). Masters Thesis, Smith College, Northampton, MA.