Publicly announcing how much individuals donate on behalf of themselves is a common fundraising strategy. For tribute gifts made on behalf of others, however, charities only reveal donor identities to the honoree with few revealing the size of their contributions. This paper examines the fundraising consequences of recognizing donors with and without information about donation amounts when notifying honorees of gifts made on their behalf. I find that revealing contribution amounts in addition to recognizing donors benefits fundraisers. I find that both the likelihood of giving on behalf of others and contribution amounts increase when honorees learn how much donors give. The results either suggest that fundraisers are leaving tribute donations on the table, or that announcing the size of these gifts may be repugnant and constrains what practices fundraisers can implement.
Winichakul, K. Pun, "The Gift of Giving: Recognizing Donors and Revealing Donation Amounts" (2022). Economics: Faculty Publications, Smith College, Northampton, MA.